Investing in Greens: The Sustainable Business Model of Gardening


GardenThere’s a new attraction in the West Australian Botanical Gardens to mark its 50th anniversary. The new terrace with pavilions that feature artwork from WA artists, and a walkway that opens into the gardens. All of this just goes to show how Australians, Perth in particular, love tending to nature and all its beauty, which is a unique positive in almost every way.

Passion Leads to Business

The innate love for gardening gives local governments the justification to continue investing in areas such as the Botanical Gardens. These areas raise the overall beauty of the city, as well as give the residents a place to relax and energise after a long day of work. But, more than aesthetic and spiritual betterment, it injects much-needed stimulus into the job market.

Areas such as the Botanical Gardens require skilled maintenance work, in order to preserve its high level of beauty. Companies such as owe their existence and continuous training to the existence of such areas. This is because without places like the Botanical Gardens, and their new attractions, they would have few opportunities to showcase their skills.

The Hidden Green Investment

Industries begin with interest, and the fifty-year success of the Botanical Gardens is indisputable proof that West Australians are very concerned with tending to nature. This is one of those rare occasions wherein a lucrative business proposition makes itself known to everyone without being obvious.

There’s definite upside to investing in gardens and maintenance services, but very few people see it; all they know is that gardens are nice to have and there are people that can maintain them. Not even local governments who spend so much money in building and improving attractions such as the Botanical Gardens are aware of the positive cycle they’ve created.

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The Gardening Model

To simplify the process, gardens raise an area’s value in terms of investment potential and curb appeal; maintenance requires dedicated services, which creates job opportunities. These jobs then feed the local businesses that can supplement their incomes by offering their skills to private owners. The latter gain the ability to raise the value of their own properties through the same means, contributing to the overall value of the area.

This progression model is rare, as it’s both self-sustainable and organic at the community level. In the right hands, almost anything can emulate this cycle; it’s the good fortune of Perth that the cycle they found is something close to their hearts.